Our GOAL
WealthForward ROC is a nonprofit organization located in Rochester, New York. We believe every family deserves the chance to put down roots and build a future. Our goal is to increase homeownership in Greater Rochester by supporting people who are ready—or almost ready—to take that step. Together, we’re creating stronger neighborhoods, greater stability, and the foundation for generational opportunity.
PROGRESS through partnership
This work can’t—and shouldn’t—be done alone. Building a more inclusive path to homeownership in Greater Rochester takes all of us: neighbors, nonprofits, lenders, policymakers, and advocates. By aligning our efforts and investing together, we can dismantle barriers, expand opportunity, and ensure that more families have a real chance to build lasting stability. This is a shared journey, and every voice, every action, every partnership matters.
Share your ideas with our team!
By sharing your insights, experiences, and ideas, we can gain a deeper understanding of the challenges we face and identify opportunities for collaboration and innovation. We kindly request information such as your current initiatives and any ideas or suggestions you have for addressing the homeownership gap in Greater Rochester. Your contribution is greatly appreciated.